Biggest objections in selling, "What's in it for me?"

My first attempt at running a training session was painful. I was a sales rep trying to train a large group of retail appliance sales people. I didn't command attention, the information I was trying to communicate was boring at best....and that was my opinion....who knows what the group thought.

Long story short...I had to find a way to improve. I decided I needed to provide the group and incentive for their attention. I decided to reward correct answers to questions in my trainings with CASH!

(Now some industries; ex: grocery retail have strict penalties for giving any time money, gift or incentive)

This was not the case for me at the start of my career. Once I had secured success in my training sessions by giving $5 or $10 for each correct answer to a question...I took it one step further.

I started using my own commission to run incentive programs for the retail sales people. I began awarding DVD players to sales people who reached a certain sales target.

I conquered one of the biggest objections in selling, "What's in it for me?"

Don't be afraid to invest in your self or people around you who can help you achieve your sales goals.